Evening Sessions have started from February 2018
Evening Sessions in Berkhamsted have started......
Most of you will agree that our Society would be enriched if we could broaden the age profile of our membership. With this in mind, we have been discussing the possibility of setting up a parallel programme of Evening lectures, to run alongside our current Morning programme of talks.
Two "Taster sessions" have been held early in October and November at the Court House locally (details on the new "Evening Events" tab on the website) and these have been very well received.
Attendees varied widely in age and included a number of people who did not previously have any connection with ADFAS. They came to us via, for possibly the first time, distribution of our marketing material, by both conventional means (letter box drops, etc) and various on-line facilities. For example, our use of a number of "What's On" websites has not only promoted attendance at these sessions, but has also helped awareness of ADFAS itself locally. Using the email tools at various local schools has benefitted the attendance figures for these Tasters. They have also produced some new members for the Morning lectures as well!
A significant number of those who came to the Tasters indicated that they would like to subscribe to an Evening programme. We have set up an additional membership category with a separate membership subscription for this. Members could in future choose to subscribe to Mornings or Evenings or both!
The reaction has been extremely positive so far.
Questionnaires after each 'Taster' session produced written comments such as "Good luck, think it is a brilliant idea for working people." and "Great idea - I agree it is important to encourage younger members."
We also provided equivalent questionnaires for the current membership which produced a good response. As we appreciated, quite a number of our existing members felt this was not for them for all the obvious reasons. One long term ADFAS member responded "I would have been interested if I were not aged 86 and counting"!
Clearly there are still many details to be considered and your Committee is addressing these. The venue and dates are fixed for the coming months in to the summer and the programme is being developed by your ADFAS Speaker Finder Maggie Moore so many thanks for the efforts so far! Meanwhile, it would be helpful to continue to hear the views of our members - please contact your Chairman with your thoughts.
Please keep the application forms and cheques rolling in to the Treasurer to allow you to participate in this exciting new development in the Arts locally.
To repeat what has been said elsewhere, the obvious spin off from this development is a significant increase in revenue which we can treat under the Gift Aid legislation to gain a further 25% of this income to support our active Young Arts projects in their various forms.